Do you want to buy a fresh alpine air?

You can’t argue with good food, good wine, good people, and good behold-the-majesty-of-nature-and-weep scenery. No country nails this combo quite as effectively as Italy. And for those of you forming internal counterarguments about the scenery aspect I have two words for you: ITALIAN. ALPS.

NEWS: You can buy a fresh alpine air!

The air is collected from various locations around the Swiss Alps and compressed into an aerosol can. It comes with an attached face mask to assist with breathing. A 7-liter can of air cost $21 and contains enough air for over 120 breaths, which is around 10 min of use.

The Alps are loved by everyone: by sports enthusiasts who wait for the winter months in order to get out onto the downhill slopes or to slide around the upland plains on the cross-country ski circuits; by the mountaineers who go up in summer to almost inaccessible paths that take them to within an inch of infinity; by nature-lovers who can explore the parks, right down to the families and the children who can enjoy the wonderful Italian hospitality in the myriad villages, have fun in the intelligently-designed leisure facilities and savor the splendid cuisine.

The Italian mountains are for everyone – a marvellous place in all the seasons of the year.